Seasoned designers and advisors with decades of experience

Groen & Boothman is a boutique agency for industrial design and strategic creative direction led by Hanno Groen and Joanna Boothman. We are based in Amsterdam, The Netherlands and work for brands and organizations worldwide such as Signify, Asics, Yamaha, PostNL, Hema, Heineken, Giant, City of Rotterdam, Volvo and many more. View our wide variety of projects and find out more about our way of working. Or read our blogs and get to know more about our approach on product design and technology.

Groen & Boothman, boutique agency for industrial design and strategic creative direction led by Hanno Groen and Joanna Boothman.

Technique meets emotion at Groen & Boothman

We are seasoned designers and advisors, combining extensive technical know-how with a deep understanding of human behavior. As a result we are highly skilled in making the optimal connection between people, products and technology. We help brands and organizations to create long lasting value with product design, research, design thinking, developing product strategies and smart portfolio management.

Capture hearts with your proposition

There is 30+ years of experience at Groen & Boothman in creating successful, innovative products for renowned brands and consultancies. Both in The Netherlands and abroad. As a result this has given us extensive knowledge and a sharp helicopter-view over all aspects involved in the design process. From first idea to final retail presence. So, are you looking for an excellent design or an independent advice? Or maybe you are in need of a fresh view or practical know-how to support your project? Just get in touch to share your thoughts and ideas. Things often start over a cup of coffee, so why not come by for a chat or let’s plan a call.
Asics running fitness shoes design and creative direction by Groen & Boothman
clients design agency Groen & Boothman Amsterdam