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Fourth Industrial Revolution Design: where Technology meets Emotion

Pushing the boundaries of product design to the next level

Hanno Groen Design and Creative Direction is an Amsterdam based Dutch design agency specialized in fourth industrial revolution design techniques like generative design and mass customization. Creating cutting edge design solutions with an unprecedented level of refinement for premium and luxury brands.  

Thanks to more than 25 years of experience and a unique combination of degrees in both aeronautical engineering and summa cum laude industrial design at the Royal College of Art The Hague, Groen is a master in designing sophisticated products at the intersection of technology and emotion.

Many of his designs have developed into bestsellers.

Some of his better-known clients are Yamaha, Giant, Batavus, Volvo, Nissan, PGO, Mattel, Unilever, Clarks Shoes, KPN, Paloma Picasso, Siemens, Heineken, Toyo Tires, GE Plastics, Sara Lee, Black & Decker and TDK. Besides he is also involved in some successful startups.

Beside a designer and creative director, Hanno is also a semi-pro photographer. Works can be found here.